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ISSUE
112 June 2009
Todays Articles
How to build email list using landing and “thank-you” pages
The following article presents the very latest information on building email list using landing pages for higher return. If you have a particular interest in building email lis using landing pages, then this informative article is required reading. Knowledge can give you a real advantage. To make sure you're fully informed about list, keep reading. Also known as the “name squeeze page” or “lead capture page”, you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method. The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage. Success Tip 1: Offer a freebie in exchange for your visitor’s email address. I very much endorse this method of building your mailing list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address. Success Tip 2: The landing page must be written professionally. When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling. Success Tip 3: Other than your opt-in form and perhaps important disclaimers and terms, there shouldn’t be any other links on your landing page. Success Tip 4: Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie. As a final reminder and conclusion, in order to build trust, you can include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer. Use your “thank-you” page to generate extra sales. The “thank-you” page as a ay to generate extra sales. This is another technique that is easy to set up and can generate sales for you for years to come. When you are looking for ways to increase the sales from your email promotions , it's important to think outside the box. you could be losing easy sales. Everybody talked about the importance of the subject line and "From" address in any promotion you send , because these are the very first elements your subscribers will see of any email you send. But what about the LAST thing your subscribers will see? They click through from your email promotion to your web side, they purchase your product ,and then want? This is another promotional strategy -it's another easy way to capture even MORE sales from your customers and push your profits eve higher. I am talking about the "thank-you" page - the page you should be directing any customer to after they've either: a)opted into your email list b)made a purchase from you. Rather than leaving your customers high and dry on this page, you should be presenting them with related offers and opportunities. Remember: A customers is MOST resistant to buying in the moments before they decide to go ahead with they purchase. Their minds are full of doubt. Right AFTER they make a purchase , however, they feel much better. They're excited to start making use of whatever it is they ‘ve just purchased, and all that stress they felt before they made the purchase- sometimes referred to as "buying resistance"-has disappeared. This is why people who have made purchases from you in the past are likely to do so again in the future – you’ve eliminated most of their buying resistance. Yet the "thank-you" page of most web sites typically says nothing more than "Thanks for you purchase. Click here to return to my homepage" This is huge mistake! Your "Thank-you" page should be directing customers to related offers and opportunities. If you sell upgrades or and-ons to the product that they've just purchased, you should definitely be telling them about those product at this point in the sales process.. After all, they've just demonstrated their willingness to buy one of your product... why not let them now about other products that you thing they might need. Subscribe
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